The rally at Spirit Lake IA is "ALL ABOUT THE BIKE". It is not Sturgis. Polaris has factory tours, some venders, they have a band come in at Arnolds Park. The Polaris people are all over, and anxiouse to help with any questions. I plan to go up again this year if I can find out when so I can schedule Friday off. It is only the couple days. Arnolds Park is also an amusement park w/ shops. I don't know how familiar you are with Okoboji. It is a resort area too, but it is not overly crowded. If you don't have a motel reservation early, you pay. I'm cheap. I camp at I think Emmerson State park. It is just across the lake (clean). If with a wife get a motel. I have sons 30 to 39 that have been there, liked the tour etc. But go to Sturgis for the excitement. (Buffalo Chip etc). I have yet to make it to Sturgis, and hope to get to both this year. I hope this helps. Hopefully some other riders can explain it better. I road home in the rain last year 41/2 hrs. to Omaha slow and easy. Pin tour 07'