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post #1 of 19 (permalink) Old 06-19-2014, 08:32 AM Thread Starter
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Default Breaking - HD Reveals New Electric Harley

Harley-Davidson Reveals Project Livewire. The First Electric Bike You Will Like?

Published by Cyril Huze June 19th, 2014 in Builders, Editorial, Events and Videos.
Not yet for sale, Harley-Davidson invites consumers to ride, react and shape the future of this new electric motorcycle. See it, hear it, feel it. H-D Invites is bringing innovation to the street and is inviting everybody to ride and tell them what you think. A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe. The tour across America will continue June 24th in New York City, where riders will be invited to take a historic ride. The other stops announced this morning are in Boston June 27th-29th and Philadelphia July 17th-19th. Other 2014 stops to be announced very soon.
“America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.” Spurred by this heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience. “This builds on many recent reinvention successes for Harley-Davidson.” said Levatich. “In just the last few years, we’ve broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting-edge products like the recently launched Project Rushmore touring bikes, Harley-Davidson Street 500 and 750 models and this reveal of Project LiveWire.”
“Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.” The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound. “The sound is a distinct part of the thrill,” said Richer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”
Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.
“We offer a no excuses riding experience in everything we do and we are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”
As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson. “Preserving the riding environment is important to all of us,” said Levatich. “Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years.”
Fans can learn more about the Project LiveWire, as well as specific dates and locations at Project LiveWire Experience projectlivewire.com. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.
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post #2 of 19 (permalink) Old 06-19-2014, 08:38 AM Thread Starter
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Looks like HD is finally breaking out of its uber nostalgic shell.

The V-Rod was first but this is carving out new territory.

I've been reporting on various electric bikes of interest for a while here. I think, whether we like it or not, it will be part of our future. We may not even have an option in less than 20 years unless maybe we are "grandfathered in" by having an older bike prior to a certain date which means at some point we won't be able to sell what we have at the time if it uses liquid fossil fuel.
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post #3 of 19 (permalink) Old 06-19-2014, 08:42 AM Thread Starter
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Video

http://www.youtube.com/watch?v=t6F8O5A__Ds">http://www.youtube.com/watch?v=t6F8O5A__Ds" type="application/x-shockwave-flash" width="425" height="350">

http://www.youtube.com/watch?v=t6F8O5A__Ds
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post #4 of 19 (permalink) Old 06-19-2014, 08:55 AM
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Maybe a Harley that won't leak oil.


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post #5 of 19 (permalink) Old 06-19-2014, 09:37 AM
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Quote:
Originally Posted by rychemind View Post
Maybe a Harley that won't leak oil.
Would you rather have one that leaks oil or one that leaks electricity?

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post #6 of 19 (permalink) Old 06-19-2014, 09:42 AM
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Quote:
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Would you rather have one that leaks oil or one that leaks electricity?
Depends where it's leaking. Some might get a charge outta that.




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post #7 of 19 (permalink) Old 06-19-2014, 09:46 AM
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Quote:
Originally Posted by saddlebag View Post
Depends where it's leaking. Some might get a charge outta that.
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post #8 of 19 (permalink) Old 06-19-2014, 09:57 AM
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Two Night Trains...never "spilled" a drop.

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post #9 of 19 (permalink) Old 06-19-2014, 10:42 AM
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Why does every electric bike mfr think that only the standard/sport bike crowd will go for their products? Why no feet forward, more comfortable models? An electric bike, with its limited range, is perfect for urban duty, running errands and local riding--to me, that requires cruiser like ergos. The first mfr to put out an electric bike like that is going to do very well, considering that cruisers are well over half the US market at present.

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post #10 of 19 (permalink) Old 06-19-2014, 10:54 AM
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Yawn.
Next.

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