Motorcycle sales factoid. - Victory Forums - Victory Motorcycle Forum
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post #1 of 24 (permalink) Old 03-14-2012, 05:55 PM Thread Starter
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Default Motorcycle sales factoid.

http://blog.leatherup.com/2012/03/14.../#.T2EbC2I6Rhh

In summary the HD Motorcycle Company owns the US market. Think about that, 1 mil total sales - HD 470000 leaves 530000 - 250000 scooters = 280000 total motorcycles for the rest of them.

I posted this really to point out to all the haters and bashers that while we love what we love about our bikes and they are amazing machines that the brand we all seem to love to hate pretty much kills everyone else in sales. Hard to argue with market domination of that magnitude. Victory is growing rapidly in the market but they aren't taking HD's market they are stealing the Japanese cruiser market and only a little of HD.
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post #2 of 24 (permalink) Old 03-14-2012, 06:56 PM
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Quote:
Originally Posted by WilCon76 View Post
http://blog.leatherup.com/2012/03/14.../#.T2EbC2I6Rhh

In summary the HD Motorcycle Company owns the US market. Think about that, 1 mil total sales - HD 470000 leaves 530000 - 250000 scooters = 280000 total motorcycles for the rest of them.

I posted this really to point out to all the haters and bashers that while we love what we love about our bikes and they are amazing machines that the brand we all seem to love to hate pretty much kills everyone else in sales. Hard to argue with market domination of that magnitude. Victory is growing rapidly in the market but they aren't taking HD's market they are stealing the Japanese cruiser market and only a little of HD.
Which is exactly what I hope they continue to do. I hope Victory focuses on making the best functional cruisers known to man and let Harley market their wares to people who desire an image enhancement.




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post #3 of 24 (permalink) Old 03-14-2012, 07:59 PM
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I like all types of motorcycles. I really enjoy Harleys, as long as someone else is riding them.

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post #4 of 24 (permalink) Old 03-14-2012, 09:30 PM
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Harley's been building motorcycles for 109 yrs,I was on one for almost 40.Toyota sold 287 vehicles in the US in 1957,last year 1,640,000 outpacing Chrysler and not too far behind Ford and GM.
I believe Victory's really turning some heads with with the buy American crowd,I know it did mine.Vic's biggest obstacle is improving their image as far as customer support.I hear from a lot of riders who would look at a Victory but can't fathom not having a dealership on every corner to take care of their bike for them.

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post #5 of 24 (permalink) Old 03-14-2012, 10:31 PM
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HD is the American Standard when it comes to motorcycles. I really don't see that ever changing during our life time. From a very young age, kids learn the name Harley Davidson due to their branding of everything under the sun. In my opinion, the marketing of the Harley Davidson name over the past 10-15 years is what keeps Harley the #1 name in motorcycling in the United States. How many people do you know who may ride a Honda (or any other bike for that mater), or may not even ride at all, but have HD logo shirts? It's great advertising for the HD brand, and the consumer actually pays for that advertising when they purchase the shirt, cap or jacket. If you lined up ten baggers/touring bikes other than a Goldwing or Victory and asked the average person what kind of bike it was, I'd bet that 90% of those asked would say Harley. When they see a motorcycle, that's the name that comes to mind.

One thing that may hurt the Victory line for the next couple of years is, styling. To me, Victory/Polaris has always been ahead of the rest of the brands when it comes to styling. Most of their current line up is very futuristic looking, and that takes a while to grow on some folks; I know it did me. They don't have the traditional "Harley look" like most of the other brands, so it's not attractive to most riders, especially the newer rider.

Victory motorcycles aren't for everybody, and never will be. But that's ok, we know which is the better American brand.
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post #6 of 24 (permalink) Old 03-14-2012, 11:13 PM
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McDonalds is the top selling fast food chain, but I have never found anything that I liked there. H-D is the top selling bike, but......you get the picture.

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post #7 of 24 (permalink) Old 03-15-2012, 12:29 AM
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You said it well Saddlebag. My extensive research for my next road motorcycle has led me to conclude that Victory really is making the best and most functional cruisers and, with the XCT, I believe the best tourer too. I hope to retire within a year and after eight Hondas it is going to be a Victory XCT.

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post #8 of 24 (permalink) Old 03-15-2012, 02:04 AM
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Quote:
Originally Posted by RICZ View Post
McDonalds is the top selling fast food chain, but I have never found anything that I liked there. H-D is the top selling bike, but......you get the picture.
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post #9 of 24 (permalink) Old 03-15-2012, 02:43 PM
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So I hate to argue with anyone, but Rider John is incorrect. The XCT is not the best tourer. My 2011 Vision Tour is. But hey, who am I to brag....

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post #10 of 24 (permalink) Old 03-15-2012, 03:03 PM
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I realize Victory sales are increasing ( or at least I think so)?

Does anyone have a link to their sales numbers over that last few years?

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