Join Date: Sep 2014
Location: Hendersonville, NC in summers and The Villages, FL in winters
Using the data in this report for the 1st quarter of 2015, HD sold 88,931 bikes worldwide for a net income (profit) of $299.8 million. This is an average profit of 3371 per bike. Of course, some bikes have higher profit than others but you can't get that level of detailed info from the HD report.
Using a VERY rough estimate of an average selling price of $20,000 per bike, their average profit margin per bike is 3371/20,000 = 16.9%. This is not really all that high when compared to many businesses but perhaps it is good for a vehicle company. I don't know those type companies very well.