Polaris Focusing On NEW Riders - Victory Forums - Victory Motorcycle Forum
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post #1 of 96 (permalink) Old 09-23-2017, 12:40 PM Thread Starter
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Default Polaris Focusing On NEW Riders

I'm assuming since they burned the bridge with Victory riders and everyone else who rides saw it; they want to focus on those who don't know their history of quitting mid-stream.

AIMExpo. CEOís of Harley-Davidson and Polaris Offered Keynote Addresses Focusing On New Riders

Polaris CEO Scott Wine began his address by describing how much Polaris has achieved until now. But he is very realistic regarding current market condition: a very tough challenging environment, political polarization since the presidential campaign, weather-related disasters in Texas, Louisiana, Florida and South Carolina, Scott Wine also called for campaigns to attract new riders, increasing the number of dealers, and offering to bikers technological innovation. He would like customers to be able to design their motorcycles online, offering basic design options via smartphones, tablets and computers at home or via screens installed in dealerships. Polaris is also contemplating and evaluating Slingshot rentals and as a sharing vehicle in big cities.
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post #2 of 96 (permalink) Old 09-23-2017, 01:38 PM
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So far, Scott Wine has proved himself to be a buffoon where it comes to marketing. If he wasn't, Victory would be alive and well with new performance oriented models. Like he said he was going to do.

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post #3 of 96 (permalink) Old 09-23-2017, 02:43 PM
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It does make you wonder how many thousand victory riders there are will they jump ship. No not over there but to indian.

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post #4 of 96 (permalink) Old 09-23-2017, 02:52 PM
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Good luck. Most new riders tend to go for the sub 1,000cc range and normally won't run out and pay 22-38k for a bike.

Maybe the Scout could reel a few in but that's about it. Sportsters will outsell those all day, plus the HD street bikes that are in that range.

With injun you get a Scout or a 114.

Dumbasses.
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post #5 of 96 (permalink) Old 09-23-2017, 02:53 PM
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Polaris needs to focus on keeping their remaining customers happy or they are going to go the way of the dinosaur. Their off road division is not any better given all the complaints about issues with them as well.

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post #6 of 96 (permalink) Old 09-23-2017, 03:56 PM
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All motorcycle companies are focusing on "new riders" now.....Motorcycle sales are in the toilet and no one can figure out how to market to the Gen-Retards.

But not being one to just leave a problem without a solution....I offer this: Stick a cell-phone on the dash.

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post #7 of 96 (permalink) Old 09-23-2017, 08:34 PM
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My first thought when I read this thread title was: "because they now realize the 10's of 1,000's of Victory owners they rear ended won't run into a Polaris Indian dealer happy to trade in their orphan for a future Polaris orphan?"

What morons.

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post #8 of 96 (permalink) Old 09-24-2017, 08:30 AM
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Quote:
Originally Posted by Chattanooga Mark View Post
My first thought when I read this thread title was: "because they now realize the 10's of 1,000's of Victory owners they rear ended won't run into a Polaris Indian dealer happy to trade in their orphan for a future Polaris orphan?"

What morons.
Exactly. Screw me once and I'm done. I won't darken the doorway of anyone selling Polaris with the intention of spending money there and most Victory owners I talk to say the same thing.

Scott Wine is a liar and a cheatin' dog. They kept us on the hook with the promise of performance cruisers... yeah, right.

Here's what these suits don't get... the nostalgia market is dying. If you wanna attract the new riders you need something attractive to new riders. If you wanna attract the motorcycle enthusiast you need to have performance and features that the enthusiast is looking for at a price he will be comfortable with.

I'm the enthusiast type, but I'm not about to cough up $25,000 for a motorcycle. That's car pricing.

The only manufacturer that's leaning toward a bike I would buy is HD, but man they are getting expensive... plus they need a couple of years to get this new stuff sorted out. HOWEVER... a new mono-shock bike with a factory 4-valve 114? Yeah, starting to speak my language...

How about the capabilities, performance, and utility features of a sport-tourer... combined with styling that sets new standards of "COOL" by mixing nostalgic and modern? Sell it naked but with the docking hardware to slip on a touring fairing, cafť fairing, or a few different shield styles.... at the rear slip on some side cases, various passenger accommodations, and even tour packs. Of course, the accessories need to be reasonably priced... not like an Indian tour pack at $2500.

A bike that can be many different bikes... buy it naked/solo/cheap and make it into your vision of what it should be... or leave it naked.

Never mind, no one would want that.

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post #9 of 96 (permalink) Old 09-24-2017, 10:14 AM
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Quote:
Originally Posted by Kurbs View Post
Good luck. Most new riders tend to go for the sub 1,000cc range and normally won't run out and pay 22-38k for a bike.



Maybe the Scout could reel a few in but that's about it. Sportsters will outsell those all day, plus the HD street bikes that are in that range.



With injun you get a Scout or a 114.



Dumbasses.

Agreed. If they want to stay alive they need a bike like the steel frame Vic.
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post #10 of 96 (permalink) Old 09-24-2017, 10:52 AM
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What IF. polaris brought victory back. What would they need to change to get you to buy one. More horse power like 125 horse navigation system better headlight and stereo better paint. All this for 23K. Would you run out and buy one. I'm think a hole lot of guys would for give and forget the past.

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