Join Date: Aug 2012
Location: Side of a mountain in New Hampshire
The Harley connection is the exact point. Victory has a 15 year history and in a recent interview they called their own sales numbers "modest". 15 years in and your best day is modest. Sheesh.
If I owned Polaris I would be determined to take it right to the gut of my competition. The Indian ad campaign goes there. Harley is the competition. Victory is competing IN the motorcycle marketplace. Historically Indian is competing AGAINST Harley.
Wishing it were otherwise is just that, wishing. Victory wants Honda riders, Beemwa riders, Burgman riders, any riders they can get. Indian wants one behind on the machine, the behind that was on Milwaukees finest yesterday.Pop absolutely applauds the clenched teeth attitude that Polaris opted for. It takes the teeth out of the point that Harley has that this is just another upstart gnawing at the fringes.
The Harley / Indian wars have been going on for a hundred years and Harley has a huge advantage, some of it rightfully earned. Harley will have to confront this marketing and that will be when the real fireworks begin. Just for point of reference I still own a couple of hawgs and consider one a tech marvel, a sprung evo, and the other a shitbox that I will keep forever out of love for an old friend, a shovel FLS.
I don't see a thing wrong with pointing out the obvious to Harley riders. Die hards are not going to buy an Indian but, just like Victory or any other brand, there are very few die hards. Most Harley riders went there because of needs and wants met by the brand. If Indian can get their attention then Indian stands a chance of selling more motorcycles to just them than Victory does to everybody. I love this poke in the eye stuff. Yes Virginia, there are that many Harley riders.
It rekindles history. It makes a statement and it gets the fires burning on both sides f the fence. Right now somewhere some Harley riders are all up in how the new Indian ad is bullshit and that Harley will be around after this version of the brand is thrown onto the scrapheap of dead Indians with all its predecessors. That there is priceless word of mouth. They could be right too, but in the meantime they are going to have to get down in the dirt and scrap for their share of sales with that feisty upstart.
Very cool. Very oldskool.
Cross Country Tour.
We can't help it
We just keep moving
It's been that way since long ago
Since the stone age chasing the great herds
We mostly go where we have to go
That was written by James McMurtry