As someone who publishes trade magazines and produces a few trade shows (in a totally different market) I always advise participating - preferably with a HUGE booth and two page spreads in the magazines
Seirously, cutting back on advertising to save money is like turing off your Open sign to save electricity. Besides, how am I gonna dress up the XC if people don't spend money on advertising?
"The motorcycle goes where you point your nose."
2011 XC, Stage 1, PCV, forged bars with pegs, 19" Cee Bailey Dragon windshield, 2" pull back bars, hard bags, saddle bag bars, rear trunk, lower deflectors, Baker Air Wings with uppers, front and rear bumpers, Stebel air horn.
Member of TOC