They don't, it is just their way of trying to make themselves feel better for buying their over priced Harleys.
My local Harley dealer marks up every Harley on their sales floor from $2,000 to $8,000 over and above the manufacture suggested retail price.
The Harley dealer I am talking about is owned by Scott Fischer. He owns I think it is six Harley dealers from Florida to Arizona to I think North Carolina.
This is a man who has no problem bending you over and sticking it to you. Just how bad is he? You can order items on the Harley Davidson web site for less money than you can buy the same product from one of his Harley dealerships. I am not talking about tax vs no tax, I am talking about if the Harley catalogue says such and such costs 68.99 he will turn around and charge you 70.99. Two dollars here and two dollars there adds up over the course of a year.
The following is from an older article about Scott Fischer and his dealers but the very end tells the whole story on how he does business:
The Harley-Davidson of Fort Myers store earned $2,934,792 in gross profits from January to June, compared to $2,632,062 for the same period a year ago , according to the newspaper. The Naples location also grew gross profits 7 percent, taking in $1,579,647 from January to June, compared to $1,471,150 for the same period a year ago.
Although profits are on the rise, gross revenue has either remained steady or dropped.
The Fort Myers dealership saw sales rise 2 percent to about $10 million for the first half of the year, compared to about $9.8 million for the same period a year ago.
The Naples dealership saw gross revenue drop 13 percent to about $5.5 million from January to June, compared to $6.3 million the year before.
"With revenues down, we have had to put a bigger focus on margins," said COO Glo Cuiffi says.
How is that for a dealer?
Any discounts they give are meaningless as you will still be paying over MSRP in one of his stores.
Last edited by Victory 1; 10-21-2013 at 07:28 AM.