Object lesson in motorcycle sales - Victory Forums - Victory Motorcycle Forum
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post #1 of 20 (permalink) Old 11-10-2013, 10:30 AM Thread Starter
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Default Object lesson in motorcycle sales

This forum sees a lot of traffic from potential buyers of Victorys. I paid better than 25% below MSRP for the red bike a little more than a year ago. It was a leftover and I shopped. The following tale is a further testimony that my result was not exceptional. This then is a little something for those potential buyers to ruminate over before signing on the dotted line. If you are shopping a new Vic read on.

I just returned from a couple weeks back in New Hampshire. We are considering our options, read that my desire to get an Indian to replace the hole in my heart. That means returning to a less transient way of life. I can't juggle multiple bikes on the road and I don't see any margin in selling the red bike since it's paid for and it's bulletproof. We are looking at returning to the homestead sooner than later so I can use up more of my grandkids inheritance.

I stopped in at the local Vic guys shop back home to talk about me shipping the red bike and him unloading and storing for me until we get back. Over the last few years the Queen has horse traded for enough trinkets that the trailer is going to be cramped for space if we do head home so I'm keen on shipping the bike in a pampered manner instead of using it to wedge her boxes in.

Anyway, V sign is up on his building but no bikes on the floor. He's not a giant motorsports multiplex but has room to carry some alongside the wheelers and sleds. Turns out he gave up the line. He was obliged to take 14 a year and he was selling 2. He told me that no matter how much he lowballed to make the sale, there were a half a dozen Vic dealers within 100 miles cutting the pins out from under him. Still a parts outlet and factory trained wrench but no money in it.

To those that defend retail here's another case study in how these guys will slice each others jugular to make that deal. That's how cutthroat this racket is. If you pay sticker it's because you want to, not for any other good reason. Whatever deal you just cut there is a guy right down the highway ready to beat it. Somebody is suffering by that dog eat dog, overlapping territory franchise approach but buyers are benefitting from it.

It's going to happen either way. If you don't chase that lowball some other smart cookie is going to.

Red.
2012
Cross Country Tour.


We can't help it
We just keep moving
It's been that way since long ago
Since the stone age chasing the great herds
We mostly go where we have to go

That was written by James McMurtry
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post #2 of 20 (permalink) Old 11-10-2013, 11:25 AM
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well said. You don't even have to play the dealers off of one another, (shady practice?) if you have more than one dealer in your area or are willing to travel... You can get a great deal.

2013 Sunset Red XC
2008 Suzuki B-King
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post #3 of 20 (permalink) Old 11-10-2013, 12:04 PM
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Being a retailer as well as a repairman, I can empathize with what Pop wrote. Forty years ago there was no Internet and customers bought from me because they liked me and/or I offered something special; service. That doesn't exist anymore cuz all one needs to do is go onto the 'net and put money in the hands of the faceless cutthroaters. So I concentrated my business in an area where they and many others can not begin to compete; honest, skillful, principled, fair and specialized repairs.

2010 Midnight Cherry XR. 7Jurock, Lloydz AF, ATS, AFR tuned VFCIII, IAV, and T-6 and locally repacked pipes = big smiles. SOLD to a dear friend, so it's still in the family."
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post #4 of 20 (permalink) Old 11-10-2013, 01:01 PM
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Ricz, let me say that I like your business model but I can also tell you that I have about 5 dealers within easy driving distance. One of them, the one in business the longest selling Victories refuses to take any responsibility for a trade-in. Where that left me was looking at a value for my trade much like I had walked in off the street and tried to sell my trade at wholesale to a dealer. The thing I cared about was not price but the net it would cost me to make that trade. Next up were two dealers with poor reputations, I just skipped over them. Then I went to another local dealer riding my existing bike and let them look it over, they gave me a great deal compared to the first dealer, about $4000 better net. Last was a dealer about the same distance from my home. They offered me a deal before I asked for one on a used bike. It was a bike that I was test riding to decide if I even cared to buy a Victory but it was not a bike I really wanted to own. I was test riding a 2010 Vision to get a bit of insight into a 2013 without running up the miles on the new bike on the showroom floor. That place struck me as a total "high pressure sales" place so I ignored it completely.
After I bought my 2013 Vision I started looking for someone to do my 500 mile service. I called that high pressure sales shop and was told they will only do routine service on a bike that they sold, so much for them. When I called he people who gave me the best deal at sale, they were also the most reasonable to deal with after the sale.
I think you are trying to portray a similar image to the one that I admired so I will say "More power to you".

Present ride - 2013 Victory Vision, black, ATW at +3, Lloydz air filter and adjustable intake, PC5, 30,xxx miles
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post #5 of 20 (permalink) Old 11-10-2013, 05:17 PM
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More power to you. Isn't that what they say to the guy strapped in the electric chair?
I gotta do the right thing, my mother is still here, perched on my shoulder. Being a motorcycle dealer is a tough row to hoe, but that's no excuse for throwing good customer relations out the window. BTW, you have the right idea, bargaining for the cash difference between their bike and yours. A big high five to you for that one.

2010 Midnight Cherry XR. 7Jurock, Lloydz AF, ATS, AFR tuned VFCIII, IAV, and T-6 and locally repacked pipes = big smiles. SOLD to a dear friend, so it's still in the family."
2017 Spyder F3 Limited - keeps this old guy in the wind and riding with friends.
Cure that ugly stand up license plate with the cheapest and best laydown bracket. Click this:
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post #6 of 20 (permalink) Old 11-10-2013, 10:44 PM
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I wish you were closer to me, ricz... Both of the Vic dealers near me have bad reputations for shady dealings and questionable service departments.
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post #7 of 20 (permalink) Old 11-10-2013, 10:49 PM
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Quote:
Originally Posted by DivineDark View Post
I wish you were closer to me, ricz... Both of the Vic dealers near me have bad reputations for shady dealings and questionable service departments.
Actually DD, its the other way around...you should wish you were near me. I have two dealers here, one's good, the other is gooder. Which is which depends on who you talk to. I have no significant complaints about either one.

2010 Midnight Cherry XR. 7Jurock, Lloydz AF, ATS, AFR tuned VFCIII, IAV, and T-6 and locally repacked pipes = big smiles. SOLD to a dear friend, so it's still in the family."
2017 Spyder F3 Limited - keeps this old guy in the wind and riding with friends.
Cure that ugly stand up license plate with the cheapest and best laydown bracket. Click this:
https://www.victoryforums.com/11-ven...t-x-bikes.html
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post #8 of 20 (permalink) Old 11-11-2013, 12:56 AM
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in Australia I had to 'negotiate' the dealer back to Victory's advertised price and they would flat out not budge any lower (500km is the closest dealer to me, their only competition is another 600km in the opposite direction)
Enjoy the competition while it's there, hopefully it will sort out the shadier types from those interested in doing a good job.
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post #9 of 20 (permalink) Old 11-11-2013, 03:47 AM
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Interesting Thread .. I don't need Another Bike right now but still like to window shop now and then .. Have looked at the Vision, Chieftain, and a couple left over Kingpins that is the only Bike would even consider to replace my FXR4 for Canyon Carving .. While I realize No Dealer is in business to lose money, I do appreciate them being straight up with you about price without any Con or Bullshit .. Service after the Sale Definitely Counts as Well .. Would consider a little higher if know the Dealer will take care of you after the fact .. But I do mean a small margin if someone can beat the price by more than 500.00. Then my Wallet starts to have more influence ..

2017 Indian Chieftain Dark Horse/2005 Dyna Super Glide
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post #10 of 20 (permalink) Old 11-11-2013, 05:23 AM
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I shopped a Stratoliner, Road King, and a T-bird before I came across Vic. I couldn't get any dealers to budge on their price which really surprised me with the Stratoliner because they were not moving. Came across Vic because a lawn mower dealer/ATV dealer near me had a Vic sign and 2 bikes in his tiny shop. Started calling within a 5 hour radius for XR's and got a wide variety of out the door prices (not including tax, tag, title) but most were around 20% off or so including rebates. My next closest dealer had my 2011 so I drove up and expressed my interest. He quoted me a price of $15,800 (extras were hard bags, short shield, engine and bag guards). I nicely said that would not do, had better phone offers (and one was from him but he didn't remember me) and he quickly came to a price close to what I was willing to pay which was about 25% off.

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