I hear you guys on the dealership part of the equation. Harley has broken the code in that regards and reaps the benefits.
When I walk in, the staff will all be dressed in Harley gear and although they might not be able to talk on super technical subjects with me, they will no doubt be able to point me in the right direction, show me the newest and latest Harley whatever it is and more than likely offer me something to drink. (While visiting a Vic, Yam, Honda dealer on my bike with the temp at 102, the response to "Do you have a drinking fountain?" was "No" followed by a walk into the back room) I can't even buy a Victory t-shirt at most dealers.
The Vic dealers, just like most metric dealers, still take Sunday and Mondays off. When 90% of the riding public does so on Saturdays and Sundays, why would you close on Sunday and Monday? Break something and Tuesday from 10-6 is when you can get a replacement.
I guess with such a great product, I expect Victory to demand a bit more out of their dealerships. I don't give a rats [email protected]
that the Victory motor has X amount of torque more then Harley on every single page of the brochure. Did Honda, Kaw, BMW and Suzuki go out of business? Those are the buyers that pick up a brochure and want numbers, not the typical Harley guy so why waste the print on every single page?
My point is with motorcycles people generally fall into them gradually. They see one on the street and it catches their eye. They then check out the web or a magazine and in the case of Victory, get a positive response. Next is a trip to the dealership where they are met with blank stares and a brochure which shows empty roads, abandoned buildings and alot of talk about Harley.
Having been self employed for a great deal of my adult life, I know that every word counts and costs in advertising. Why is it wasted on comparisons and cheap Harley rip off nomenclature instead of benefits? Why are your greatest advertisers, the dealership employees not given every opportunity to succeed? All of the dealerships I visited said they rarely see a rep.
I apologize in advance for being so fired up about this, but I just don't get it and it obviously frustrates me.
One more thing....why is our demo tour called Fuel It during a gas crisis?