It's actually a good marketing move for HD. Not only does it get them more vsibility but it will also generate a lot more revenue for them. By shipping "kits" to India they get the bikes assembled for less than 1/4 the labor cost that they would spend in the US. This allows them to sell many more bikes which keeps their parts production workers employed.
In a way it is outsourcing but it is for bikes that will be sold exclusively in India so it will not affect their "Made in America" image.
As far as leather wearing, tattoed, bad ass Indian bikers go there may be some but HD should not create more of the stereotype we know as "bikers" in India. Motorcycles are a wise form of transportation in a country with severe traffic congestion problems. Whereas in the North America motorcycles are part lifestyle / part recreational vehicles so the buyers (for the most part) come from a completely different demographic.
Retired USAF, IYAAYAS!
2008 V-Star 1100 Custom Bobber project
2011 Crimson XR with Forged Highway Bars / Hard Bags / Passenger Backrest, Ness parts including Smooth Layback Plate Frame/Mount / Rad 3 Mirror / deep cut grips / drivers floorboards /shifter peg / brake peg / passenger pegs. Witchdoctor black rack, Lloydz filter / timing wheel / VFC III, 7Jurock windshield, Drag Specialties seat.