That surprising to me. I would have figured the opposite. I feel that with the lineups, the brands are too close to each other. I've always felt that Victory should NOT have started off with v-twins. That led the to inevitable comparisons to HD, like it or not. When Polaris stared Victory, they had a clean sheet of paper, and they chose the "American" v-twin market, and I think that has hurt them, and continues to. Look at what Triumph has done with their unique bikes. If there is a better role model for Victory, I can't think of it. Victory needs to expand their portfolio to bring in a wider customer base and really separate themselves from Indian AND HD.
Oh, I agree. But if you look at our market, Silicon Valley, most of the buyers will be affluent and young(er). Indian has little appeal to this demographic. Certainly, the quarterly numbers show Indian outselling Victory worldwide and, really that makes sense to me, as the Victory lineup hasn't had any love from Polaris for the past couple of years as they focused on Indian.
With Indian now competing against HD directly, the Victory brand will probably shift towards sport, sport touring, adventure, electric bikes instead. I wouldn't be surprised to see Victory exit the V-twin market altogether. Not immediately. It will probably take a few years but we'll see the newer, smaller water-cooled V-twin this year, and that will be the start of the shift.
So, for Sturgis, I'm predicting the reveal of a new Indian model (Scout?) and a touring version of the Chieftain, again another signal towards Indian taking the V-twin mantle away from Victory.
'15 Magnum X-1
'15 Kia Soul EV, blue and white
'13 Cadillac ATS, 2.0L Turbo Premium, blue with black interior
'12 Vegas 8 Ball - Arlen Ness HD cafe fairing, MBW LED signals, side-mount plate, factory cruise, heated grips, Corbin heated seat, more...
'10 Cross Country Tour, black, way too much to list now. Some videos are available here: My Youtube Channel Feed
- SOLD!!! *sniff*
'01 Honda Magna, black, too much to list