Are Vic dealers a happy group? - Victory Forums - Victory Motorcycle Forum
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post #1 of 24 (permalink) Old 02-23-2012, 10:53 PM Thread Starter
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Default Are Vic dealers a happy group?

Hi from China!

Polaris/Victory has begun marketing Victory dealerships in a few major cities within China. It is going to be a tough go for these new dealers, as HD is already very well established. Also, the myriad of rules & regulations concerning motorcycles in China would make your head spin.

Nevertheless, it is interesting, and I am very happy that Victory will be coming. I think I am currently one of no more than a handful of Vic riders in all of mainland China. Actually, I only know one other.

So, because I do not know any dealers back home (Canada/USA), what is the scuttlebutt on how Polaris/Victory deals with its dealers?

I suspect that a little dealer would probably be interfacing primarily with the countrywide distributor, but it would be helpful to know how the mother-ship interacts with its children.

My buddies and I are already plugged into the MC community in China, both from a professional and leisure point of view. A Vic dealership is something we have chatted about, although we've also thought that aftermarket/servicing is the better way to go if we could reliably source USA products. We are semi-retired guys ... with a healthy capitalization ... and also long-time riders. We know how to argue about the best oil.

I'd love to hear thoughts / comments, privately via PM/email if you'd prefer.

And my standing invite still holds for any forum members passing through Beijing.

Cheers from China
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post #2 of 24 (permalink) Old 02-24-2012, 01:14 AM
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I've talked pretty extensively with the two dealers in my local area. Both seem to be pretty happy with their relationship with Victory. Most Victory dealers here in the states however carry multiple motorcycle brands. Given the regulatory environment over there I would suspect the dealerships over there might be exclusive Victory shops only. I have to believe that would carry a greater amount of weight and influence with Victory.

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post #3 of 24 (permalink) Old 02-24-2012, 05:44 AM
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What you should have asked is how Polaris and the stealers treat their customers. I have dealt with all types of dealers from Jap to the Harley s but it seems the worst is Victory. They will not deal. They sit on a bike that is new 4 years old and want full price for it. EBAY is full of what I am talking about. The bikes are marked up at least $2500 dollars, they sit on them get dust on them but rather sell a 4 wheeler than a motorcycle. I guess Polaris is one of they companies out that rather join them than beat them. Instead of selling a bike at lets say $1000 dollar profit. 100 bikes x $1000 = $100,000 They might sell 10 bikes at $2500= $25,000. If you do the math I just made 100 customers for parts and accessories compared to 10. And the ten will go somewhere else because they can not afford full price items. Next some will chime in and talk about overhead. Polaris does not have a standard for a store like Harley does. They sell anything in it to survive. Jap, BMW, used crap farm equipment, you name it anything. I have not seen any standards to Victory dealer. Most of the time I have to hunt to find the Victory logo . Could be a sticker on the window most of the time there is no sign none what so ever showing that it sells Victory s. So now they want to go into China. Trade and parts will change hands and before you know it, poof you have a bike that is World Wide constructed. No more American made and they reasoning is profit. The part about what I talked about before each country trade is different. So if you sell here, what do we sell there. Could be cheaper metal, parts, tires who knows until you break it down.. Looks like another would rather join them than beat em....

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post #4 of 24 (permalink) Old 02-24-2012, 06:27 AM
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Quote:
Originally Posted by gibson View Post
So now they want to go into China. Trade and parts will change hands and before you know it, poof you have a bike that is World Wide constructed.
The OP noted that Harleys are already over there and we haven't been deluged in foreign made Harleys yet. Then again, the Chinese, like everyone else in the world these days, probably don't want to deal with anything that's not metric.




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post #5 of 24 (permalink) Old 02-24-2012, 07:31 AM
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I hate to tell you but metric has been the standard for quite awhile now for all Car and bike manufactures. You might think that Harley is standard but they are metric. Every since they changed from the evo motor to the new 2000. GMS standard went World Wide Purchasing in 1999, that is when GM changed how it bought and manufactured parts. It was a new game plan against all competition even their vendors. They could squeeze the blood out of a vendor to the point of bankruptcy. You see it more and more as a few dominate industries level the playing field. It is amazing that any companies are still in business today. We should have kept our standard. When we went world our country has went down hill ever since..

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post #6 of 24 (permalink) Old 02-24-2012, 08:40 PM Thread Starter
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Thanks for the feedback so far.

One significant problem that confronts the automotive industry in China, including motorcycles, is that there is a lack of well-trained technicians/mechanics. Unsurprising, given the average salary is about $500/month.

Even though Vic probably offers factory-training, there would be the language issue when sending mechanics over for training in the USA, or having some good ol' boys coming here from back home.

I don't know how Harley addresses that issue, but I can say from experience that the HD dealer servicing here is "less than ideal." (I also own a HD)

I wonder if our resident forum-tech Kevin likes Chinese food?
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post #7 of 24 (permalink) Old 02-24-2012, 11:58 PM
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Quote:
Originally Posted by gibson View Post
What you should have asked is how Polaris and the stealers treat their customers. I have dealt with all types of dealers from Jap to the Harley s but it seems the worst is Victory. They will not deal. They sit on a bike that is new 4 years old and want full price for it. EBAY is full of what I am talking about. The bikes are marked up at least $2500 dollars, they sit on them get dust on them but rather sell a 4 wheeler than a motorcycle. I guess Polaris is one of they companies out that rather join them than beat them. Instead of selling a bike at lets say $1000 dollar profit. 100 bikes x $1000 = $100,000 They might sell 10 bikes at $2500= $25,000. If you do the math I just made 100 customers for parts and accessories compared to 10. And the ten will go somewhere else because they can not afford full price items. Next some will chime in and talk about overhead. Polaris does not have a standard for a store like Harley does. They sell anything in it to survive. Jap, BMW, used crap farm equipment, you name it anything. I have not seen any standards to Victory dealer. Most of the time I have to hunt to find the Victory logo . Could be a sticker on the window most of the time there is no sign none what so ever showing that it sells Victory s. So now they want to go into China. Trade and parts will change hands and before you know it, poof you have a bike that is World Wide constructed. No more American made and they reasoning is profit. The part about what I talked about before each country trade is different. So if you sell here, what do we sell there. Could be cheaper metal, parts, tires who knows until you break it down.. Looks like another would rather join them than beat em....
Gibson,
I disagree for these reasons.
Victory sees their product as having value. If the would-be buyers don't agree or what the product, that's fine, have a nice day.
If they can't afford the product, fine, one day they will and will be proud they have a bike that holds it's value due to not giving them away.
My Kawasaki dealer (I've bought plenty of them over the last four years) say's his door is worth $1,500.00. Everytime someone rides his bike out the door it costs his customer that much in lost depreciation instantly.
I know there are too many Harley's out there but they tend to hold their values.
You use Gibson as a name. Gibson guitar company is American product, they are proud of their work too. Until Obama raided their guitar factories effectively shutting them down and idling 1200 workers who were cranking out great product.
So, in my mind the bottom line is I don't want to buy a bike and then have the same one given away next year just because it has dust on it.
It' very important that we hold our values and even if the they take longer to sell (because American's have not bought American and lost their jobs and those of their friends so it's taking longer for them to save for a GOOD bike that is U.S. made and costs more) good for them.

My opinion.

I see your point of more bikes on the road more accessories but that's what the Jap's did and see what it got them. Cheap bikes that everyone wants a steal deal on.

Also, keep in mind Victory makes 7500 bikes a year.
Harley makes 250,000

Oh well, so much for my soapbox.

BTW I am an American manufacture myself and own a company that makes parts for Suzuki's.
I'm working to develop custom items for Vic's now.

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post #8 of 24 (permalink) Old 02-25-2012, 10:56 AM
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Look at the Polaris profits over the last couple of years and you'll see that what they are doing is working for them. The Cross bikes have made them a new name and they are pulling in more people that were previously dedicated to other brands then ever before.
For the most part the dealers are doing what they can to make the sales and service a good experience but there are some turds out there. The same type of logic applies to any business though; you can have a chain of taco stands that treat people well in 9 of 10 stands - the 10th one may serve crap and treat customers worse than the food.

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post #9 of 24 (permalink) Old 02-25-2012, 11:52 AM
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My Victory dealer is pretty spectacular. They made a decent deal on my bike, got some extra accessories and they have been great since then. They reworked some paint issues for me. They just installed new bars and they scratched them so they ordered a new set to put on, no questions. They will research anything I have asked for and they sell a ton more bikes than most Victory dealers because of it.
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post #10 of 24 (permalink) Old 02-25-2012, 02:57 PM
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Quote:
Originally Posted by gibson View Post
What you should have asked is how Polaris and the stealers treat their customers. I have dealt with all types of dealers from Jap to the Harley s but it seems the worst is Victory. They will not deal. They sit on a bike that is new 4 years old and want full price for it...... So now they want to go into China. Trade and parts will change hands and before you know it, poof you have a bike that is World Wide constructed. No more American made and they reasoning is profit. The part about what I talked about before each country trade is different. So if you sell here, what do we sell there. Could be cheaper metal, parts, tires who knows until you break it down.. Looks like another would rather join them than beat em....
I could not disagree with you MORE. Victory dealerships are JUST LIKE ANY dealership (Harley, car, whatever). They decide how much they want or need to sell a product, not Victory corporate. If dealers LIKED being told what to do by Harley corporate SO MUCH, there would be fewer unhappy Harley dealerships. The FACT is that the MAJORITY of Victory dealerships WILL negotiate on price. Heck, I got mine for a little over 15% off retail and it was a limited current year model ('11 bought in '11). You can NOT do that with a Harley...EVER.

You've also (apparently) got a bug up your butt about the way HARLEY handled international business. That is fine but don't artificially super-impose that onto Victory. Your fortune telling skills aren't that good you you would have won the lottery and left this forum a long time ago. Victory is AMERICAN made and does use (some) parts from other countries but will remain American made. You may not know this but there is a (good) stigma with American-made motorcycles that garners respect in foreign countries (like China). This positioning is ESSENTIAL for success in those countries and is actually part of the marketing so there is about a .000001% chance of Victory allowing significant changes to that successful model. Get's off soap box to a round of applause by TRUE Victory fans.




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