Join Date: Aug 2012
Location: Side of a mountain in New Hampshire
I like it but still seems like a pretty good bash to me.
Funny thing is, in the wash ad the highlighting the hawg was key. I'm saying that prior to the unveiling they couldn't show the Chief so without that hawg you would have had a bike ad with no bikes.
This new ad and the marketing to come can now focus on the Indian. Still, they managed to stuff 40 Harleys into an ad with 5 Indians.
Part of the ad says Indian cool. The other part says sheep. They are both valid marketing. What Polaris knows and apparently welcomes is the MoCo having a huge warchest. The first rule of bar fighting is get your licks in early. How will you know that Indian is succeeding? You'll know when HD starts in about legacy and loyalty and continued history and so forth. They have been distancing themselves from that in their efforts to broaden their base, but now Polaris is after that secure base. Hell, couldn't happen to a more twofaced bunch of predatory buttondown shitheels.
This is something that Harley hasn't faced since the Asians got all V twinny. Indians prior owners for whatever reasons had elected to operate in the shadow of Harley. Polaris is putting it straight to them. No quarter. We're not here to pick up your table scraps. We're here to take your dinner. I like that.
In the war for hearts and minds of big American V's, once you get the look and the sound and you make your case, you have to have geegaws. Not just bolt on shiny and dead cow gear though gawd knows there will be plenty. You got to have guts, internals and a motor that peeps ain't afraid to get all up in. You can sell the kitch to those with space in their closet for Indian logos, but it's really game on when you have kitchen tables strewn with pump guts and crate motors showing up LTL to stash away for winter builds. Builders choosing an entirely different platform to build up. I wondered out loud before about SAE or metric hardware. Not that it makes much dif as a practical matter but philosophically it speaks volumes. If this machine is primarily SAE the message is undeniable.
Keep chiseling away Pop says. Harleys will always be near and dear to me but the MoCo is a bunch of Learjet golfers. While they been trying to hit par on the back nine Polaris has been busy building motorcycles.
In your face Willie.
Cross Country Tour.
We can't help it
We just keep moving
It's been that way since long ago
Since the stone age chasing the great herds
We mostly go where we have to go
That was written by James McMurtry