New Indian TV spot - Victory Forums - Victory Motorcycle Forum
 
LinkBack Thread Tools Search this Thread Display Modes
post #1 of 5 (permalink) Old 08-05-2013, 07:40 PM Thread Starter
Senior Member
 
Goatlocker95's Avatar
 
Join Date: Apr 2011
Location: Maryland
Posts: 851
Default New Indian TV spot

Personally I think it's MUCH better than the bike washing spot. Mutual respect (even if there are a lot of Harley faithful who don't)


2014 Indian Chieftain
Goatlocker95 is offline  
Sponsored Links
Advertisement
 
post #2 of 5 (permalink) Old 08-05-2013, 10:36 PM
Lifetime Premium
 
BBob's Avatar
 
Join Date: Aug 2010
Location: NW AZ
Posts: 12,703
Garage
Default

We were talking about this not long ago. I'm glad they got away from the bashing. Catch more flies with honey, eh.
BBob is offline  
post #3 of 5 (permalink) Old 08-06-2013, 07:02 AM
Pop
Senior Member
 
Join Date: Aug 2012
Location: Side of a mountain in New Hampshire
Posts: 1,208
Garage
Default

I like it but still seems like a pretty good bash to me.

Funny thing is, in the wash ad the highlighting the hawg was key. I'm saying that prior to the unveiling they couldn't show the Chief so without that hawg you would have had a bike ad with no bikes.

This new ad and the marketing to come can now focus on the Indian. Still, they managed to stuff 40 Harleys into an ad with 5 Indians.

Part of the ad says Indian cool. The other part says sheep. They are both valid marketing. What Polaris knows and apparently welcomes is the MoCo having a huge warchest. The first rule of bar fighting is get your licks in early. How will you know that Indian is succeeding? You'll know when HD starts in about legacy and loyalty and continued history and so forth. They have been distancing themselves from that in their efforts to broaden their base, but now Polaris is after that secure base. Hell, couldn't happen to a more twofaced bunch of predatory buttondown shitheels.

This is something that Harley hasn't faced since the Asians got all V twinny. Indians prior owners for whatever reasons had elected to operate in the shadow of Harley. Polaris is putting it straight to them. No quarter. We're not here to pick up your table scraps. We're here to take your dinner. I like that.

In the war for hearts and minds of big American V's, once you get the look and the sound and you make your case, you have to have geegaws. Not just bolt on shiny and dead cow gear though gawd knows there will be plenty. You got to have guts, internals and a motor that peeps ain't afraid to get all up in. You can sell the kitch to those with space in their closet for Indian logos, but it's really game on when you have kitchen tables strewn with pump guts and crate motors showing up LTL to stash away for winter builds. Builders choosing an entirely different platform to build up. I wondered out loud before about SAE or metric hardware. Not that it makes much dif as a practical matter but philosophically it speaks volumes. If this machine is primarily SAE the message is undeniable.

Keep chiseling away Pop says. Harleys will always be near and dear to me but the MoCo is a bunch of Learjet golfers. While they been trying to hit par on the back nine Polaris has been busy building motorcycles.

In your face Willie.

Red.
2012
Cross Country Tour.


We can't help it
We just keep moving
It's been that way since long ago
Since the stone age chasing the great herds
We mostly go where we have to go

That was written by James McMurtry
Pop is offline  
Sponsored Links
Advertisement
 
post #4 of 5 (permalink) Old 08-06-2013, 10:40 AM
Lifetime Premium
 
BBob's Avatar
 
Join Date: Aug 2010
Location: NW AZ
Posts: 12,703
Garage
BBob is offline  
post #5 of 5 (permalink) Old 08-06-2013, 10:52 AM Thread Starter
Senior Member
 
Goatlocker95's Avatar
 
Join Date: Apr 2011
Location: Maryland
Posts: 851
Default

I see a play off a Harley commercial a while back where there were a bunch of white sheep with one black sheep that went his own way. Then there were another bunch of white sheep and another black sheep went it's own way. Eventually all the back sheep met up heading down the road and went to a field where it was all black sheep. Indian replaced the phyiscal black sheep with black Harleys and their riders in black leather.

The funny thing I thought of when watching it was the old saying "I'm unique...just like everybody else"

2014 Indian Chieftain
Goatlocker95 is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Victory Forums - Victory Motorcycle Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools Search this Thread
Show Printable Version Show Printable Version
Email this Page Email this Page
Search this Thread:

Advanced Search
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome