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Discussion Starter #1
Quoted from Ciryl Huze news feed:
Polaris Motorcycles To Benefit From Harley Ads? Harley-Davidson increased its 2016 marketing budget by 70% and is currently running a ?Live Your Legend? advertising campaign to convince new riders to join the brand. On April 21st during a conference call to announce Polaris 1st-quarter results, its CEO Scott Wine stated ?We do think that with the increased Harley advertising and promotion there?s a chance that there?s going to be a tailwind for the industry and we expect to benefit from that. Nice when somebody else pays for your advertising?? - See more at: http://cyrilhuzeblog.com/#sthash.WXm6DueN.dpuf
 
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That's awesome.
 

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Lots of interesting articles on that page!
 

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Live Your Legend could certainly help Indian, not sure if it will have much of an effect on Victory though.
 

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Any advertising for our sport will help all involved I would think. If people are interested, they will have to make a choice of bike. Hopefully they do some research and ride a few before just becoming lemming and follow some slick ad campaign or think the clothes sure are neat.
 

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I still wonder about the future of Victory, especially in the big cruiser market. I am still usually the only person that can be found on a Victory in my neck of the woods but you will not believe how many new Indians I have seen, especially this year now that it has warmed up. Just about every single person I have seen on a new Indian are around 60 years old with plenty of expendable income, just like alot of HD buyers. The market Polaris still can't get hold of is the guy in his mid 20's to mid 40's who right now will borrow any amount of money at any interest rate to be on and be seen on a HD.
 

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I still wonder about the future of Victory, especially in the big cruiser market. I am still usually the only person that can be found on a Victory in my neck of the woods but you will not believe how many new Indians I have seen, especially this year now that it has warmed up. Just about every single person I have seen on a new Indian are around 60 years old with plenty of expendable income, just like alot of HD buyers. The market Polaris still can't get hold of is the guy in his mid 20's to mid 40's who right now will borrow any amount of money at any interest rate to be on and be seen on a HD.
so true...mostly the younger people I see on newer bikes are the new yamaha and hondas...I would say a good 70% of the time at a gas station or the bar, someone asks me what the hell kind of bike am I riding...they don't even know what the **** a victory is...they say it looks and sounds amazing though...but the fact that so many people have no idea what it is, is kind of alarming. Victory needs to step it up if they want people to know and not rely on some bullshit "tailwind effect" of HD advertising.
 

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I don't think Victory has much to worry about, Demo truck dropped off last night and we had people stopping in to ask to ride already and the bikes were not even out of the truck, this morning we opened at 9:30, and had the first group leave at 9:40, and the rest of the day looks the same, as long as the weather holds off.
 

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That blog is bookmarked now
 

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I don't think Victory has much to worry about, Demo truck dropped off last night and we had people stopping in to ask to ride already and the bikes were not even out of the truck, this morning we opened at 9:30, and had the first group leave at 9:40, and the rest of the day looks the same, as long as the weather holds off.
Maybe so, but ask an 8 year old what a Harley is then ask he/her what a Victory is. Doubt he/she has any idea. The only people who know anything about them is people who want to know about them.
 

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Discussion Starter #12
At 48 I just want to ride, be comfortable and have a place for my stuff.
At 38(we'll just skip that)
At 28 I wanted POWER and two wheels
At 18 I couldn't look at anything with bags, my bike had to be lean & mean.
At 8 I was pissing myself over 50cc's and a home-made frame.

I see Vic moving its focus to the 18-30 year old riders, eventually dropping the baggers and tourers.
 

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I still don't see the Victory brand making it in the future and I do believe that once Indian sales get to where they want them that Polaris will drop the Victory line. I hope this is not going to be the case but for me it is kind of strange that I have been on my XR for 3.5 years and rarely ever saw another Vic but then all of a sudden I am seeing a couple of Indians every week and the dealer here has only been open for less than a year. We all love our Vics and we searched them out and bought one for a reason. Polaris is doing things right with Indian by using the name and the styling to go after buyers who like HD buyers, know nothing of motorcycles but they do know that Indians are the thing to be seen on.
 

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Jeez, we got some gloom and doom in here. Victory isn't the Pontiac to Indian's Cadillac. The two marques attract different buyers. As long as they are different enough to do so, there will be room enough for both of them.
 
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