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Human Motorcycles For 2013 IMS Advertising Campaign

Published by Cyril Huze October 12th, 2012 in Editorial, Events and Videos.
At first glance you see a beautiful woman riding a motorcycle, then you look closely. These motorcycles have been created out of naked men and women and not one piece of clothing is being worn. The rider is not wearing any clothes, she is totally naked and painted. The motorcycle’s wheels, seat, frame and body is also made out of painted naked humans. In today’s congested world of advertising, everyone is trying to stand out and this unique creative ad campaign is going to make people “look closely!”
San Diego-based i.d.e.a. advertising agency created this advertising campaign for the Progressive International Motorcycle Shows 13 city nationwide show tour. The agency worked with professional San-Francisco-based Body Painter Trina Merry and a group of highly flexible and naked uninhibited models painted such a way that their bodies mimic motorcycle parts.
(all photography copyright Juan Moreno courtesy to Cyril Huze)

Fast facts about the shoot:
• The models at the shoot were dancers, yoga instructors, aerialists and circus performers
• Number of hours each bike shot took from beginning to end:
◦ Harley: 15 hours
◦ Ducati: 18 hours
◦ KTM: 13.5 hours
• Number of air brushers on set: 8
• Number of massage therapists on set: 2
• Maximum amount of time a motorcycle pose was held: 2 minutes
• Minimum: less than 10 seconds
• Hours of behind-the-scenes video footage: 30
After the jump, watch the behind the scenes video on the making of “Human Motorcycles”

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